Insights

Notes from the team

What we have learned building and running software for clients, written up while it is still specific enough to be useful.

AI integration22 July 20268 min read

Shipping AI features without betting the product on them

Most AI features fail in the seam between the model and the system around it. The fix is boring: constrain the output, log everything, and keep a path that works when the model is wrong.

E-commerce4 June 20269 min read

What actually makes a multi-vendor marketplace hard

The catalogue is the easy part. Marketplaces get difficult at the seams — split payouts, partial fulfilment, vendor-scoped permissions, and the reconciliation nobody scoped.

Delivery18 April 20267 min read

Replacing WordPress without losing your rankings

A replatform puts years of accumulated search equity at risk in a single DNS change. The work that protects it happens before the cutover, not after.

Working with us27 February 20266 min read

When to extend your team, and when to outsource the project

Staff augmentation and project delivery fail for opposite reasons. Choosing between them is mostly a question of who owns the outcome.